New tourism campaign showcases Vietnam destinations through the eyes of locals

HANOI, Vietnam (Dec. 7, 2018) — Vietnam’s national tourism board is calling on Vietnamese to share the best of their cities with international travellers through short amateur videos, in a new online campaign titled, ‘#MyVietnam’.

Launched in Hanoi on December 6, the campaign debuted with three videos -- My Hoi An, My Hue and My Ho Chi Minh City — featuring locals in each destination. Vietnam Tourism followed up on the videos with the announcement of a nationwide contest, hosted on the official tourism website www.vietnam.travel, and running from Dec. 7, 2018 to Jan. 27, 2019.

Creators of the winning entries will receive enviable travel prizes, such as a 10-day exclusive trip through Vietnam from Victoria Voyages, and a three-day luxury cruise in Halong Bay from Paradise Cruises.

Members of the Vietnam Tourism Advisory Board (TAB) said the campaign aimed to give travellers unique insight into Vietnam through the eyes of locals, and provide a platform for Vietnamese to share stories and tips from their hometowns. TAB has entered into a public-private partnership with Vietnam National Administration of Tourism (VNAT), and sponsor members -- SunGroup, VinGroup, HG Holdings, TMGroup, Hanoi Tourist, Saigon Tourist, and Muong Thanh Group -- contribute to digital marketing efforts for the country.

‘#MyVietnam’ is a personal view into Vietnam,” said Phung Dieu Anh, TAB’s marketing manager. “We’re inviting everyone to join in and show the world the best of their cities, and what they love most about Vietnam.” 

The contest is currently accepting original video entries in two categories: 15 and 60 seconds. The winner of the 60-second category will receive an ‘Elite Vietnam’ 10-day package for two from Victoria Voyages.

The winner will start the adventure in Hanoi, and be shown the highlights of Halong Bay, Hoi An, Ho Chi Minh City and the Mekong Delta in style with private tours, boutique cruises, luxury hotel stays, culinary experiences, cultural excursions, and exceptional service from Victoria Hotels along the way. Domestic flights are included in the package prize, valued at VND 100 million.

The winner of the 15-second category will receive a two-night luxury cruise for two aboard the five-star Paradise Cruise in Halong Bay. Known for its modern Vietnamese design, the ship features a piano bar, day spa, room service and splendid sundeck. Guests will check into a Deluxe Balcony Cabin for the 3-day itinerary, which includes stops for swimming, caving and kayaking, as well as five-star gourmet cuisine and on-board activities such as tai chi, live music and movie screenings.

The contest is open to Vietnamese and foreign travellers or expats. Interested participants should submit their entries by Jan. 27, 2019. The winners will be announced on Vietnam’s social media accounts (@vietnamtourismboard) on Jan. 30, 2019.

For full contest rules, visit: https://vietnam.travel/my-vietnam.

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ABOUT TAB

Vietnam’s Tourism Advisory Board (TAB) is a consortium of industry leaders and stakeholders from the private travel and tourism sector. Current partners include Thien Minh Group, SunGroup, Vietnam Airlines, VinGroup, Saigon Tourist, Hanoi Tourist, Muong Thanh Group, and HG Holdings. TAB has entered into a partnership with the Vietnam National Administration of Tourism (VNAT) to promote the sustainable development of tourism in the country. TAB is based in the capital of Ha Noi, and currently manages Vietnam’s official tourism website and its social media platforms on behalf of VNAT.